How
many auctioneers can boast that their career got a boost because of
a sore throat? Strange, but true, Carrie Hands life as an auctioneer
took off because of a throat virus.
Like most auctioneers, Carrie hadn't planned on becoming a caller.
When she graduated from high school, Carrie landed a job with the Royal
Bank of Canada in her hometown of Brockville. Carrie was so good
at what she did that the Bank promoted her and sent her to Toronto to
work in their main office as a Customer Sales Supervisor.
Time passed and Carrie returned to Brockville, only to meet up with
John Hands and marry him. But Carrie didn't just wed a man when
she married John, she also wed an extremely well-known auction company.
John was the son the legendary Country Auctioneer, Clayton Hands.
In the auction industry, it almost seems that it's a time honoured tradition
for the partners of auctioneers to get seduced into the business, and
so it was with Carrie. Inevitably, she began working with her
husband on a part-time basis. In June,1984 following her husband's footsteps
she graduated from World Wide College of Auctioneering in Mason City,
Iowa and in November of 2000 became a member of the Candian Personal
Property Appraisers Group. Carrie competed and won All Around
World Lady Champion Auctioneer in 1986, 1987 and 1988. In March, 2006
she will attend her second session of three at the Certified Auctioneers
Institute in Bloomington, Indiana to earn her CAI designation.
John passed away in Febuary, 2000 and today, Carrie juggles two companies
- Hands Auction Service and Hands Home Furnishings. On the auction
side of things, Carrie handles antique, estate, farm and real estate
sales. On the furnishings front, Carrie operates a mid to high
range furniture store. When Carrie can tear herself away from
her role as auctioneer and spend time in the shop, she says, "I
really enjoy my customers. I help them decorate and choose what's right
for their homes. A change is as good as a rest... and I really
enjoy switching hats!" Carrie is also a instructor at Candian
Auction College in Barrie, Ontario.
The fact that Carrie has been elected and served her time on the Board
of Directors of both the Auctioneers Association of Canada and the Auctioneers
Association of Ontario, is proof of the extent of the approval she has
received from "the guys". Carrie has also served twice
as President of Brockville Women's Network; been a People's Warden for
the St. James Anglican Church; and served as Board Director for the
Brockville YMCA/YWCA. In addition as a member of both the Brockville
Chamber of Commerce and Brockville Ad & Sales Club, Carrie doesn't
let the grass grow under her feet.
Carrie may not be able to zero in on which type of auction or audience
adds a special zing to her day, but she's very focused when in comes
to knowing exactly the image she wants to deliver when bidders come
to her auction house. When Carrie puts her goods out on the table for
an auction, she doesn't want them just to sit there; she wants them
to sell themselves. So a flair for display and merchandising is brought
to bear when setting up for every sale. There's also a dress code
for staff. "I like to think we present our auctions in a
more professional manner. We give the seller good value for the
commission we earn," says Carrie. "It's very important
at the end of the day that my vendor is so satisfied that he'll pass
the word to anyone who'll listen about how good we are at Hands Auction.
Word of mouth advertising can't be bought. You have to earn it.
And there's nothing that can compare to it for selling your business.

A third generation of Hands is learning the ways of their mother, father
& grandfather. While Carrie's son, Jason works for Coca Cola
in Ottawa and Matt is a Commerce student at McMaster University, both
are graduate auctioneers. "Both my sons grew up in
the family business," Carrie comments, "and, as a family,
were very much part of the day to day activities. It was certainly
a way of life for both boys!" Nowadays, Jason is on hand
at all the auctions with his own talented style of auctioning and in
the summers, Matt works for Carrie, handling all aspects of the business,
including his own time at the microphone. Carrie's brother-in-law
Jim Hands, wife Judy & son Trevor operate a successful auction business
in Perth, Ontario. Truly an auction family!